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From The Globe and Mail

 "Buyers stand a better chance of getting a great deal if they know the dealer invoice price and are up-to-date on any factory-to-dealer-incentives."

Jeremy Cato, Automotive Reporter
From Toronto Star personal finance columnist and author

 "Car buying is a mystery for most consumers. car leasing is almost incomprehensible/ Don't get snowed. CarCostCanada takes off the blinkers so you can make informed choices..."

Ellen Roseman, Author Money 201, Personal Finance Columnist
From Lemon-Aid author

 "Without a doubt, I think you offer a service that everyone should use....Honest, accurate and efficient - what more could you ask for?"

Phil Edmonston Lemon-Aid  New Car Buyers Guides..